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Jigsaw - AW17 Campaign

Heart Immigration | JIGSAW AW17 CAMPAIGN

Jigsaw launches immigration campaign and challenges the meaning of British Style.

October 9th 2017, London: British fashion brand Jigsaw has launched its Autumn/Winter 17 campaign – immigration – to challenge  the notion of "British” style.

The campaign, which will feature as a takeover in London’s Oxford Circus tube station,  celebrates diversity – the people and cultures that have contributed to making Jigsaw  a "Beautifully British” brand since 1970.

Peter Ruis, CEO of Jigsaw, said: "Fashion doesn’t operate in a bubble; it plays on a broader psyche. We could just talk about clothes, but with what is going on around us it seems hypocritical and superficial to not accept the debt we owe to immigration in its broadest sense. Be it people, cloth, the stone floors in our shops, the film to shoot our campaigns. We are all part of a vibrant, tolerant, global Britain  These are things we believe in as a brand.”

Jigsaw’s Autumn/Winter 17 collection has been sourced and manufactured from 16 countries, while 45 different nationalities within the brand have designed and delivered it to the customer.

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